Strategic Startup Marketing
100 Days of Marketing Mastery: A Journey Through Startups, Strategies, and Game-Changing Insights
When I kicked off this 100-day challenge, I thought I’d be solely dissecting startups. But like any good entrepreneur, I pivoted along the…
New Analysis
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Fuck Vanity Metrics: The Power of Two KPIs That Actually Matter for Scaling
Look, I don’t usually drop F-bombs in my writing or speaking. But…
The Myth of Overnight Success: 7 Eye-Opening Truths About Startup Timelines
Let’s cut the crap, founders. We’ve all heard those “rags to riches”…
Swipe Right for Startup Success: Lessons from Dating Apps on Finding Your Perfect Match (Market)
Today, we’re diving into the world of dating apps to uncover a…
Grofers to Blinkit: A Strategic Rollercoaster Ride
Hey there, startup founders! Today, I’m taking you on a wild ride…
Shuttl’s Strategic Gambit: Lessons from India’s Commute Revolution
Hey there, startup hustlers! Today, I’m diving deep into the fascinating world…
Duolingo’s Strategic Triumph: Lessons in Language Learning Domination
Picture this: You’re scrolling through your phone, and suddenly, a little green…
Glossier’s Strategic Playbook: Beauty Disruption 101
Listen up, startup founders! Today, I’m diving deep into the pink-hued world…
The Third Wheel: Sidecar’s Ride Through the Valley of Broken Startups
In the high-octane world of ride-sharing, Uber and Lyft are household names.…
Cars24: Disrupting the Used Car Market (A Smarketer’s Strategic Breakdown)
Today, I’m tearing into the playbook of Cars24, the Indian startup that’s…
Worth Reading
Building the Ideal Marketing Team Structure: A Comprehensive Guide
June 24, 2023
/ Hot Takes
Fab’s Fall from Grace: A Startup’s Guide to What Not to Do
July 16, 2024
/ Teardowns
The Ultimate Guide to Attribution and Analytics for Startups: Metrics that Matter
July 10, 2024
/ Teardowns
Discord’s Viral Playbook: How They Conquered the Gaming World (And Beyond)
July 1, 2024
/ Playbooks
