Strategic Startup Marketing
SK - the first smarketer
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SK - the first smarketer
I've been in the startup trenches since 2008, hustling across product, marketing, and growth. I've seen the good, the bad, and the ugly of early-stage growth, and I'm here to tell you: there's a better way.
100 Days of Marketing Mastery: A Journey Through Startups, Strategies, and Game-Changing Insights
When I kicked off this 100-day challenge, I thought I’d be solely dissecting startups. But like any good entrepreneur, I pivoted along the way. The result? A richer, more diverse exploration of the marketing world that surprised even me. The…
7 Unconventional Marketing Strategies That Launched Startups to Stardom
In my years as a growth manager, product lead, and marketer, I’ve seen countless startups try to make their mark. But the ones that truly skyrocket? They’re not following the standard playbook. They’re breaking rules, taking risks, and sometimes, looking…
From Zero to Hero: 7 Steps to Craft a Winning Marketing Strategy on a Shoestring Budget
As someone who’s helped numerous startups navigate the treacherous waters of early-stage growth, I’ve learned that a big marketing budget isn’t always the key to success. In fact, some of the most impressive marketing wins I’ve seen came from scrappy…
The Pricing Puzzle: 7 Strategic Moves to Boost Revenue Without Losing Customers
As a veteran of the startup world, I’ve seen countless promising ventures stumble when it comes to pricing. It’s a delicate balance – price too high, and you’ll scare away customers; price too low, and you’ll leave money on the…
7 Strategies to Build a Data-Driven Startup: Turning Gut Feelings into Growth
In my years as a growth manager, product manager, and marketer, I’ve seen countless startups rise and fall. The difference between the winners and the also-rans? Often, it comes down to their approach to decision-making. The most successful founders I’ve…
7 Strategies for Building a High-Performance Remote-First Startup Team
In today’s globalized world, the idea of a startup team confined to a single office is becoming as outdated as a flip phone. As someone who’s navigated the choppy waters of early-stage startup growth for years, I’ve seen firsthand how…
7 Battle-Tested Strategies for Fundraising When the Market Goes Cold
In my years navigating the choppy waters of startup growth, I’ve seen my fair share of economic storms. But here’s the thing: downturns separate the true innovators from the fair-weather founders. If you’re reading this, I’m betting you’re in the…
The Customer Success Imperative: 7 Strategies to Turn Users into Advocates
In the relentless pursuit of growth, too many startups fall into the acquisition trap. They pour resources into gaining new users, only to watch them slip away. But here’s the truth: sustainable growth isn’t about who you bring in—it’s about…
7 Strategies to Build Your Startup’s Sales Machine: From Zero to Predictable Revenue
In my years as a growth manager and marketer, I’ve seen countless startups with amazing products crash and burn. Why? Because they neglected to build a robust sales machine. Today, we’re going to change that for you. Let’s face it:…
5 Positioning Strategies That Turn Startups into Market Leaders
In the cutthroat world of startups, having a great product isn’t enough. I’ve seen countless promising ventures fizzle out because they couldn’t carve out a unique space in their customers’ minds. The harsh truth? It’s not the best product that…
