Strategic Startup Marketing
SK - the first smarketer
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SK - the first smarketer
I've been in the startup trenches since 2008, hustling across product, marketing, and growth. I've seen the good, the bad, and the ugly of early-stage growth, and I'm here to tell you: there's a better way.
7 Critical Shifts: Mastering the Founder to CEO Transition in High-Growth Startups
As someone who’s been in the trenches of early-stage startup marketing and growth for years, I’ve witnessed firsthand the challenges founders face as their companies scale. The transition from founder to CEO is one of the most critical – and…
Beyond Vanity Metrics: 7 KPIs That Support Real Startup Growth
In my years as a growth manager, product manager, and marketer, I’ve railed against the overreliance on vanity metrics that plague many startups. If you’ve been following my work, you know I’m a big proponent of focusing on just two…
5 Strategic Ways to Say No: Maximizing Your Startup’s Focus and Impact
As a marketer who’s worked with numerous early-stage startups, I’ve observed one crucial lesson founders often learn the hard way: the power of saying “no.” It’s not just about rejecting bad ideas; it’s about strategically allocating limited resources for maximum…
The Product-Market-Channel Fit Trifecta: 7 Strategies for Sustainable Startup Growth
As a veteran of the startup world, I’ve seen countless founders celebrate achieving product-market fit, only to watch their ventures crumble months later. Why? Because they missed a crucial piece of the puzzle: channel fit. Today, we’re diving deep into…
The Lean Startup Revisited: 5 Timeless Principles for 2024 and Beyond
In the ever-evolving world of startups, some principles stand the test of time. As someone who’s been in the trenches of early-stage startup marketing and growth for years, I’ve seen trends come and go. But the core tenets of the…
7 Ecosystem Strategies That Turn Startups into Industry Titans
In my years as a growth manager, product manager, and marketer, I’ve seen countless startups rise and fall. But the ones that truly dominate? They don’t just build products – they build ecosystems. Today, we’re diving deep into how you…
7 Strategies to Build an Antifragile Startup: Turning Chaos into Competitive Advantage
In my years as a marketer, product manager, and growth hacker in the startup trenches, I’ve seen countless companies crumble under pressure. But I’ve also witnessed a rare breed of startups that don’t just weather storms – they harness them…
The Future of Startup Funding: 7 Alternative Finance Models Disrupting the VC Game
As someone who’s been in early-stage startup marketing and growth for years, I’ve seen firsthand how the traditional venture capital model can be both a blessing and a curse. Sure, it’s fueled some of the biggest success stories in tech,…
The Next Frontier of Customer Acquisition: 7 Strategies for Digital Domination
In today’s hyper-connected world, cutting through the noise and reaching your ideal customers feels like trying to yell louder than a rock concert. Trust me, I’ve been there. After years in the trenches of early-stage startup marketing and growth, I’ve…
The AI-Powered Startup: Leveraging Machine Learning for Hypergrowth
Today we’re diving into a topic that’s been buzzing in my brain (and my inbox) lately: how to use AI and machine learning to supercharge your startup’s growth. Now, I know what you’re thinking. “Great, another AI hype piece.” But…
