Strategic Startup Marketing
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Fuck Vanity Metrics: The Power of Two KPIs That Actually Matter for Scaling
Look, I don’t usually drop F-bombs in my writing or speaking. But when it comes to the bullshit metrics that are leading startups astray, sometimes you need to cut through the noise. So pardon my French, but it’s time we…
Google Ventures’ Brand Sprint: Your Secret Weapon for Building a Brand That Sticks
The Problem (In a Nutshell): Creating a brand that’s not just memorable, but unforgettable can feel like trying to solve a Rubik’s Cube blindfolded. But what if there was a proven framework to crack the code in just a few…
The Lush Cosmetics Conundrum: Pioneering and Paradox in Sustainable Branding
In the vast universe of beauty and skincare, Lush Cosmetics has long been the brightest star. Founded in 1995 in the UK, the brand became synonymous with ethics and sustainability before it was fashionable to be so. But now, nearly…
The Unpopular Truth: When Performance Marketing Morphs Into Brand Marketing
The Common Misconception In the high-octane world of startups, there’s a constant dilemma: Should we focus on performance marketing for quick wins or invest in long-term brand building? The majority, especially at the early stages, lean heavily towards performance marketing.…
What is Branding? An In-depth Guide to Navigating the World of Brand Sprints
Branding is much more than a logo or a catchy slogan; it’s the DNA of your business. It shapes how your customers perceive you and how you stand out among the competition. But how do you navigate the multifaceted landscape…
