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InBusiness Strategy, Case Study
Read Time3 mins

The TikTok Phenomenon and Why India Doesn’t Have a Homegrown Competitor

In less than three years, TikTok has captivated audiences worldwide, particularly the elusive Gen Z demographic. From its addictive algorithms to bite-sized video content, TikTok has cracked the code for sustained user engagement. On the other side of the globe,…

BySK - the first smarketer
OnSeptember 5, 2023

InBusiness Strategy, Case Study
Read Time2 mins

The Astonishing Turnaround of LEGO: A Comprehensive LEGO Case Study in Strategic Thinking

Introduction When we talk about business turnarounds, LEGO stands out as an inspiring example. This LEGO case study dives deep into how the iconic toy company transformed from being on the brink of bankruptcy in 2004, with $800 million in…