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  • InBusiness Strategy, Case Study

The TikTok Phenomenon and Why India Doesn’t Have a Homegrown Competitor

In less than three years, TikTok has captivated audiences worldwide, particularly the elusive Gen Z demographic. From its addictive algorithms to bite-sized video content, TikTok has cracked the code for sustained user engagement. On the other side of the globe,…

  • SK - the first smarketerBySK - the first smarketer
  • OnSeptember 5, 2023
  • InBusiness Strategy, Case Study

The Astonishing Turnaround of LEGO: A Comprehensive LEGO Case Study in Strategic Thinking

Introduction When we talk about business turnarounds, LEGO stands out as an inspiring example. This LEGO case study dives deep into how the iconic toy company transformed from being on the brink of bankruptcy in 2004, with $800 million in…

  • SK - the first smarketerBySK - the first smarketer
  • OnAugust 27, 2023
About Smarketer

Tired of the same old marketing advice that just doesn't cut it for startups? Yeah, me too. That's why I, SK Prasad, am shaking things up with Smarketer.

Smarketer isn't about fancy jargon or theoretical fluff. It's about real-world strategies, actionable insights, and a healthy dose of irreverence. It's about unlearning the outdated rules and rewriting the playbook for startup marketing.

My friends and colleagues tell me I'm pretty good at this stuff (they might be a little biased, but who's counting?). Now, I'm on a mission to share that "GOOD" knowledge with you.

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