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Swipe Right for Startup Success: Lessons from Dating Apps on Finding Your Perfect Match (Market)

Today, we’re diving into the world of dating apps to uncover a universal truth in startup success. Spoiler alert: It’s all about finding your perfect match – and I don’t mean on Tinder. This case study is just a taste…
The Ultimate Startup Strategy Playbook: 10 Game-Changing Insights from 50 Days of Deep Dives

I’m halfway through our 100-day journey of dissecting startups, frameworks, and industry-shaking strategies. It’s time to connect the dots and uncover the golden threads that weave through successful companies. Buckle up, because these aren’t just random observations – this is…
Startup, Small Biz, or Corporate Offspring? Decoding the DNA of New Companies

Let’s be real: the business world is a jungle, and every new venture is a different species. You’ve got your scrappy startups, your steady-growing small businesses, and the well-funded offspring of corporate giants. Knowing the difference is crucial for crafting…
Clubhouse: The Rise and Fall of the Audio Hype House (and What You Can Learn)

Remember Clubhouse? In 2021, it was the hottest ticket in town – an invite-only audio app where tech bros, celebrities, and the FOMO-stricken flocked to chat about everything from NFTs to the meaning of life. But like a New Year’s…
Back to the Future: Nostalgia Marketing in Action with Netflix, H&M, and Cadbury

Nostalgia marketing taps into the emotional connection consumers have with the past, fostering brand loyalty through shared memories. By integrating marketing strategies that evoke these feelings, businesses like Netflix, H&M, and Cadbury are not only capturing consumer interest but are…
Building the Ideal Marketing Team Structure: A Comprehensive Guide

Are you struggling to find the right marketing experts for your business? Are you uncertain about when to bring a CMO on board, or how your marketing team will adapt as your business grows? No need to fret! I’m here…