Playbooks
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Grofers to Blinkit: A Strategic Rollercoaster Ride
Hey there, startup founders! Today, I’m taking you on a wild ride through the strategic decisions that transformed Grofers into Blinkit. Buckle up, because this journey is full of twists, turns, and lessons that’ll make you rethink your own growth…
Duolingo’s Strategic Triumph: Lessons in Language Learning Domination
Picture this: You’re scrolling through your phone, and suddenly, a little green owl pops up, reminding you it’s time for your daily Spanish lesson. That’s Duolingo, the language learning app that’s taken the world by storm. But how did a…
Glossier’s Strategic Playbook: Beauty Disruption 101
Listen up, startup founders! Today, I’m diving deep into the pink-hued world of Glossier, the beauty brand that turned the industry on its head. Buckle up, because we’re about to unpack some serious strategic genius that you can apply to…
Cars24: Disrupting the Used Car Market (A Smarketer’s Strategic Breakdown)
Today, I’m tearing into the playbook of Cars24, the Indian startup that’s shaking up the used car market. Buckle up, because we’re about to dissect their key strategic moves and uncover the lessons you can apply to your own venture.…
Urban Ladder’s Strategic Climb: Lessons in E-commerce Disruption
Today, I’m dissecting Urban Ladder’s journey from a scrappy startup to a furniture e-commerce powerhouse. Buckle up, because we’re about to unpack some serious strategic insights that’ll make you rethink your approach to growth. The Urban Ladder Story: More Than…
Delhivery’s Strategic Roadmap: Lessons in Logistics Domination
Listen up, founders! Today, I’m dissecting Delhivery’s rise to the top of India’s logistics game. This isn’t just another success story – it’s a masterclass in strategic decision-making that’ll make you rethink your approach to growth. The Delhivery Difference: Key…
BigBasket’s Strategic Playbook: Lessons in Sustainable Growth for New Founders
As a startup founder, you’re bombarded with stories of “overnight successes” and the latest trends in the startup world. But today, I want to take a deep dive into BigBasket’s journey – a company that’s been steadily building its empire…
PhonePe’s Path to UPI Dominance: A Critical Analysis
Alright, founders, let’s cut through the hype and take a hard look at PhonePe’s rise in India’s UPI space. I’m not here to parrot success stories – I want to dig into the real strategic decisions that set PhonePe apart,…
Indigo’s Strategic Flight Path: A Founder’s Guide to Soaring Success
Introduction Indigo Airlines, India’s largest passenger airline, didn’t just happen to stumble upon success. Their journey from a startup in 2006 to dominating the Indian skies is a masterclass in strategic thinking and execution. Let’s break down their flight plan…
Ather’s Strategic Playbook: Building a Cult Following in the EV Revolution
In the high-octane world of electric vehicles, Ather Energy isn’t just another player – they’re rewriting the rules of the game. While competitors like Ola, TVS, and Hero are revving up their advertising engines, Ather is quietly building a loyal…