Hey there, startup hustlers! Today, I’m diving deep into the fascinating world of Shuttl, India’s ambitious attempt to revolutionize urban commuting. Buckle up, because we’re about to unpack some serious strategic moves that’ll make you rethink your approach to market…

In the high-octane world of ride-sharing, Uber and Lyft are household names. But there was a third player that could have changed the game – Sidecar. As a startup founder and marketing strategist, I’ve always been fascinated by Sidecar’s journey.…

Alright, buckle up for a deep dive into Rdio’s strategic missteps and the brutal lessons we can learn from their failure. As someone who’s seen countless startups come and go, I can tell you that Rdio’s story is a masterclass…

Let’s dive into the rollercoaster ride that was Vine. This short-form video platform blazed bright and burned out fast, leaving us with some serious lessons for startup founders. I’m going to break down Vine’s journey, dissect their key decisions, and…

Listen up, founders! Today, I’m dissecting the spectacular rise and fall of Juicero, the $400 WiFi-connected juicer that squeezed packets of pre-cut produce. It’s a masterclass in what NOT to do when scaling your startup. I’m breaking down their key…

WeWork’s meteoric rise and spectacular fall is a cautionary tale that every startup founder should study. Let’s dissect the strategic decisions that initially wowed investors, what ultimately went wrong, and what we can learn from the co-working space globally. The…

Ever watched a startup go from hero to zero? That’s the story of Fab, the e-commerce darling that crashed and burned in spectacular fashion. But here’s the thing – their failure is our classroom. Today, we’re dissecting Fab’s strategic missteps…

Ever wondered how a startup with $40 million in funding and backing from Google Ventures could crash and burn in just four years? That’s the story of Homejoy, the once-promising on-demand cleaning service that went from Silicon Valley darling to…

As a startup founder eyeing the Indian online travel agency (OTA) market, you might be wondering if there’s any room left for newcomers. With giants like MakeMyTrip, Cleartrip, and Yatra dominating the space, it’s easy to feel intimidated. But here’s…

Listen up, startup founders. You want to build a company that lasts? Then it’s time to take a page from WordPress’s playbook. This open-source juggernaut has been around since 2003 – practically ancient in internet years. While flashy startups have…