Read Chapter 1: The Pencil and the Predicament

Inspired by real-istic events from my career in India’s marketing world… But quite a few details changed…

A story about what happens when fresh ideas meet old ways, set in 2008 Pune when digital was just a buzzword and startups were still a dream.

Any similarity to actual persons, living or dead, or actual events is purely coincidental.

[What’s Inside] This chapter brings you:

• The daily life in a traditional market research firm (yes, there’s a special pencil involved)
• A young MBA grad’s attempt to shake things up with YouTube marketing (way before it was cool)
• Authentic glimpses of Pune life – from Vohuman’s legendary bun maska to FC Road’s parking chaos
• Dash of mystery that hints at bigger things to come

You might enjoy this if:

• You’ve ever felt stuck between tradition and innovation
• You’re curious about India’s pre-startup boom era
• You enjoy stories that mix business, culture, and a bit of mystery

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PS: This is my first attempt at capturing these experiences in story form. I hope you find it worth your time.